Citrus Heights Connect

Citrus Town Center: From Sunrise Festival to a Community Cornerstone

Citrus Town Center: From Sunrise Festival to a Community Cornerstone

by | Aug 1, 2025

In Citrus Heights, a shopping destination with deep community roots continues to grow and evolve. Citrus Town Center has stood as one of the area’s most beloved retail hubs for over five decades. More than just a place to shop, this center has become a cornerstone of local life—a space where memories are made, everyday errands are tackled, and neighbors connect.

A Strategic and Accessible Location

Situated at the bustling intersection of Greenback Lane and Sunrise Boulevard, Citrus Town Center occupies a prime location at one of the city’s busiest crossroads. This makes the center easily accessible for shoppers not only from Citrus Heights but also from nearby communities throughout Sacramento County. Its convenient placement and ample parking make it a go-to destination for quick trips, weekend errands, and spontaneous lunch outings.

Humble Beginnings and a Rich History

Citrus Town Center originally opened its doors in the 1970s as the Sunrise Festival Shopping Center, during a time of significant suburban growth in Citrus Heights. For decades, it served as the heartbeat of local shopping, providing the essentials while also acting as a community meeting space. Generations of residents recall running into neighbors, grabbing a bite with friends, and enjoying the dependable convenience the center offered.

Reinvention With a Purpose

In 2011, the shopping center underwent a significant remodeling and rebranding. Emerging with a new name and a refreshed look, the updated Citrus Town Center featured modern architectural elements, improved landscaping, and more cohesive storefronts. The transformation honored the center’s roots while aligning with the evolving tastes and needs of modern shoppers. The remodel not only revived the space—it reestablished Citrus Town Center as a vibrant community anchor for a new era.

An All-in-One Shopping Experience

Today, Citrus Town Center offers a thoughtfully curated selection of retailers, dining, and essential services. Whether you’re shopping for groceries, hunting for deals on apparel, picking up a good read, or grabbing a bite to eat, the center has it all.

Anchor Stores Include:

  • Sprouts Farmers Market – A destination for natural foods and fresh produce

  • Marshalls – Discounted brand-name fashion and home goods

  • BevMo! – A favorite for wines, spirits, and specialty beverages

  • Half Price Books – A literary haven offering new and used books at a great value

Dining Options for Every Appetite

From fast-casual bites to sit-down favorites, the dining lineup complements every visit. Whether you’re in the mood for a smoothie, sushi, or tacos, the center delivers quality and convenience.

This mix of everyday essentials and specialty experiences ensures Citrus Town Center meets a wide range of community needs while encouraging shoppers to linger, explore, and enjoy.

A Timeless Part of Citrus Heights

With a legacy of more than 50 years, Citrus Town Center remains a vital part of life in Citrus Heights. It’s where old friends reconnect, new businesses thrive, and everyday errands turn into memorable outings. As the community continues to grow, Citrus Town Center stands ready to serve future generations—just as it has since the 1970s.

Header Image Source: citrustowncenter.com
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